[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.0.95″][et_pb_fullwidth_header title=”ISO 10002:2014 M\u00dc\u015eTER\u0130
\nMEMNUN\u0130YET\u0130 ve \u015e\u0130KAYET Y\u00d6NET\u0130M\u0130 FARKINDALIK
\nE\u011e\u0130T\u0130M\u0130” background_overlay_color=”rgba(56,56,56,0.5)” _builder_version=”3.0.95″ title_text_align=”center” title_font_size=”66px” title_text_color=”#e0e0e0″ background_image=”https:\/\/istanbulacademy.com\/wp-content\/uploads\/2018\/03\/dijital-\u00e7a\u011fda-y\u00f6neticilik-istanbul-academy.jpg”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.95″]<\/p>\n
G\u00fcn\u00fcm\u00fcz\u00fcn ba\u015far\u0131l\u0131 i\u015fletmelerine bakt\u0131\u011f\u0131m\u0131zda hepsinin \u00fcretim g\u00fcc\u00fcnden ziyade m\u00fc\u015fterilerine verdi\u011fi de\u011ferin \u00f6n planda oldu\u011funu g\u00f6r\u00fcyoruz. Bu i\u015fletmeler,mevcut m\u00fc\u015fterilerini elde tutman\u0131n ne kadar hayati oldu\u011funa inanm\u0131\u015flar , onlar\u0131n ihtiya\u00e7 ve beklentilerini en \u00fcst seviyede kar\u015f\u0131layarak m\u00fc\u015fteri memnuniyeti sa\u011flama \u00e7abas\u0131 i\u00e7inde olmu\u015flard\u0131r. Bu standart kurum i\u00e7inde etkili ve verimli \u015fik\u00e2yetleri ele alma prosesinin tasarlanmas\u0131 ve uygulanmas\u0131 i\u00e7in k\u0131lavuzluk bilgilerini sa\u011flamaktad\u0131r.<\/p>\n
E\u011fitimimizde kat\u0131l\u0131mc\u0131lar\u0131n standard\u0131n alt\u0131nda yatan temel kavramlar\u0131 anlay\u0131p, kendi kurumlar\u0131na uyarlama yapma konusunda bilgilenmelerini ama\u00e7lamaktad\u0131r.<\/p>\n
Bu e\u011fitime kat\u0131l\u0131m i\u00e7in herhangi bir \u00f6n ko\u015ful bulunmamakta olup, m\u00fc\u015fteri ile ileti\u015fim i\u00e7inde olan t\u00fcm \u00e7al\u0131\u015fanlar kat\u0131labilir. (\u00d6zellikle Yurt \u0130\u00e7i ve Yurt D\u0131\u015f\u0131 Sat\u0131\u015f Birimleri, Pazarlama ve \u0130\u015f Geli\u015ftirme Birimleri, Sat\u0131\u015f Sonras\u0131 Hizmetler, Kalite ve t\u00fcm birim y\u00f6neticileri) <\/p>\n
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B\u00d6L\u00dcM 1:\u00a0 M\u00dc\u015eTER\u0130 ODAKLILIK <\/strong><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri Odakl\u0131l\u0131k – M\u00fc\u015fteri Odakl\u0131 Olma – M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Klasik Anlay\u0131\u015f-Modern Anlay\u0131\u015f<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u015fletmeler Neden \u2019M\u00fc\u015fteri Odakl\u0131\u2019 \u00e7al\u0131\u015fmal\u0131d\u0131r ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u2019M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m\u2019 Olu\u015fturma Ko\u015fullar\u0131\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u015fletmeler M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m\u0131 Nas\u0131l Uygulamal\u0131 ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u015fletmelerde\u00a0 \u2019M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m\u2019 A\u015famalar\u0131<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u015fletmelerde \u2018M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m\u2019 nas\u0131l ba\u015far\u0131l\u0131 olur ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri\u00a0 Odakl\u0131 Yakla\u015f\u0131m\u2019\u0131n Sat\u0131\u015f ve Pazarlama \u0130\u015flevleri<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri Memnuniyeti Neden \u00d6nemli ?\u00a0<\/p>\n \u00a0B\u00d6L\u00dcM 2:\u00a0 \u015e\u0130KAYET Y\u00d6NET\u0130M\u0130\u00a0 <\/strong><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u015eikayet Nedir ? M\u00fc\u015fteriler Neden \u015eikayet Eder ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u015eikayeti Tam Olarak Anlamak<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u015eikayetler\u00a0 Nas\u0131l\u00a0 Y\u00f6netilmeli ?\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u015eikayeti Alanlar\u0131n Yapt\u0131klar\u0131 Hatalar Nelerdir ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hediye Stratejisinin Uygulanmas\u0131\u00a0<\/p>\n \u00a0\u00a0B\u00d6L\u00dcM 3: ISO 10002: 2014 STANDARDI TANITIMI\u00a0 <\/strong><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Standard\u0131\u00a0 \u0130\u015fletmelere Ne Gibi Faydalar Sa\u011flar ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Standard\u0131 Neden Ortaya \u00c7\u0131km\u0131\u015ft\u0131r ?<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Standard\u0131nda Yer Alan Tan\u0131mlar\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Standard\u0131n\u0131n\u00a0 Temel Prensipleri\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Kapsam D\u0131\u015f\u0131 Konular\u0131\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Sertifikasyon S\u00fcreci\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ISO 10002 Standard\u0131 Maddeleri\u00a0<\/p>\n \u00a0\u00a0\u00a0 B\u00d6L\u00dcM 4:\u00a0 \u00d6RNEK D\u00d6K\u00dcMANTASYON\u00a0 <\/strong><\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri Memnuniyeti Politikas\u0131\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri \u015eikayetleri Cevaplama Politikas\u0131\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Servis Sonras\u0131 Memnuniyet Anketi\u00a0<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Durum \u0130zleme A\u015famalar\u0131<\/p>\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteriye Sunulabilen \u00c7\u00f6z\u00fcmler\u00a0<\/p>\n <\/p>\n<\/li>\n<\/ul>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”E\u011fitimin Y\u00f6ntemi” _builder_version=”3.0.95″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em” open=”off”]<\/p>\n Bilgi aktar\u0131m\u0131, do\u011fa\u00e7lamalar, vaka analizleri ve uygulamalar\u00a0<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”E\u011fitimin S\u00fcresi” _builder_version=”3.0.95″ open=”off”]<\/p>\n 1 G\u00fcn<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”E\u011fitimci” open=”on” _builder_version=”3.0.95″ title_text_shadow_horizontal_length=”0em” title_text_shadow_vertical_length=”0em” title_text_shadow_blur_strength=”0em” body_text_shadow_horizontal_length=”0em” body_text_shadow_vertical_length=”0em” body_text_shadow_blur_strength=”0em”]<\/p>\n