SOSYAL MEDYA VE D\u0130J\u0130TAL PAZARLAMA <\/b><\/p>\n

\u201c\u00d6\u011frenilmi\u015f Dersler\u201d<\/b><\/p>\n

9 May\u0131s 9.30-17.00<\/b><\/p>\n

\u00a0<\/b>AMA\u00c7<\/b><\/p>\n

Ticaretin, %99\u2019u 2020 y\u0131l\u0131nda\u00a0E-Ticarete ta\u015f\u0131nacak.\u00a0 Facebook\u2019un 1 Milyar kullan\u0131c\u0131y\u0131 a\u015fmas\u0131yla \u201cSosyal Ticaret D\u00f6nemi\u201d ba\u015flad\u0131 Ticari firmalar, interneti i\u015fe katt\u0131klar\u0131 oranda pazarda olacaklard\u0131r. Aksi halde ya\u015famalar\u0131 \u00e7ok g\u00fc\u00e7 olacakt\u0131r. Bu zirveyi f\u0131rsat bilerek bir noktadan ba\u015flay\u0131n\u0131z. \u00a0 E\u011fitimde\u00a0 pazarlaman\u0131z\u0131 internet ve sosyal medyay\u0131 kullanarak nas\u0131l de\u011fi\u015ftirece\u011finizin yollar\u0131n\u0131 g\u00f6sterilecektir. \u0130\u015finizde Facebook\u2019u, Twitter\u2019i, Linkedin\u2019i, Google, Youtube nas\u0131l kullanaca\u011f\u0131n\u0131za dair strateji, plan, taktik ve \u00f6rnek uygulamalar g\u00f6sterilecektir.<\/p>\n

HEDEFLER<\/strong><\/p>\n

Program\u0131m\u0131za kat\u0131lan ki\u015filer;
\n\u2022\u00a0 Ticaretin nas\u0131l sosyal ticarete d\u00f6n\u00fc\u015ft\u00fcklerini g\u00f6receklerdir. Sosyal Ticaret plan\u0131 haz\u0131rlanmas\u0131 konusunda bilgi ve beceri sahibi olacaklar.<\/p>\n

\u2022\u00a0 \u00dcr\u00fcn ve Hizmetleriyle Sosyal Medyada (Facebook, Twitter, Linkedin, Youtube vb) pazarlaman\u0131n inceliklerini ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z uygulama \u00f6rneklerini izleyerek \u00f6\u011freneceklerdir.<\/p>\n

\u2022\u00a0 \u00dcr\u00fcn ve Hizmetlerinin Google gibi Arama Motorlar\u0131nda \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131na y\u00f6nelik bilgilerin yan\u0131 s\u0131ra Sosyal A\u011flardaki bilgilerinin Google\u2019de nas\u0131l \u00fcst s\u0131ralarda \u00e7\u0131kaca\u011f\u0131 konusunda bilgi ve beceri elde edineceklerdir.<\/p>\n

\u0130\u00c7ER\u0130K<\/span><\/p>\n

\n
1. Dijital Pazarlamaya Giri\u015f<\/li>\n<\/ol>\n

   Dijital pazarlama; web pazarlama, online pazarlama, internet pazarlama olarak da adland\u0131r\u0131l\u0131r. Dijital pazarlama, kurumlar\u0131n pazarlama aktivitelerinin temelini olu\u015fturan stratejik bir s\u00fcre\u00e7tir.<\/p>\n

   Bu b\u00f6l\u00fcmdeki konular; geleneksel pazarlama ve dijital pazarlama<\/p>\n

   Dijital pazarlaman\u0131n kavramlar\u0131, \u00f6zellikleri, etkileri ve f\u0131rsatlar\u0131, dijital d\u00fcnyada\u00a0fark yaratmak<\/p>\n

   \n
   1. Arama Motoru Pazarlama<\/li>\n<\/ol>\n

      T\u00fcketiciler, rakipler, i\u015f ortaklar\u0131 herkes internet ortam\u0131nda yer al\u0131yor. Dijital pazarlaman\u0131n en \u00f6nemli ad\u0131m\u0131 internette g\u00f6r\u00fcn\u00fcr olmakt\u0131r. G\u00f6r\u00fcn\u00fcr olman\u0131n yolu da web sitelerinin arama motorlar\u0131na (google vs) uygun bir \u015fekilde tasarlanmas\u0131 ve i\u00e7eriklerin olu\u015fturulmas\u0131d\u0131r. Bu b\u00f6l\u00fcmde dijital pazarlama a\u00e7\u0131s\u0131ndan arama motoru optimizasyon stratejileri ve uygulama \u00f6rnekleri anlat\u0131lacakt\u0131r.<\/p>\n

      \n
      1. Online Reklamc\u0131l\u0131k<\/li>\n<\/ol>\n

         Online reklam pazarlaman\u0131n ka\u00e7\u0131n\u0131lmaz y\u00f6ntemlerindendir. Bu b\u00f6l\u00fcmde \u00fcr\u00fcn ve\u00a0 hizmetlerinizi hedef kitlenize ula\u015ft\u0131rman\u0131z i\u00e7in etkin ve en ekonomik y\u00f6ntemler anlat\u0131lacakt\u0131r.<\/p>\n

         \n
         1. Eposta Pazarlama<\/li>\n<\/ol>\n

            Do\u011fru kurgulanan e-posta pazarlama, dijital pazarlaman\u0131n en \u00f6nemli silahlar\u0131ndand\u0131r. Bu b\u00f6l\u00fcmde e-posta kampanyas\u0131 nas\u0131l olu\u015fturulaca\u011f\u0131 (tasar\u0131m\u0131, i\u00e7eri\u011fi, g\u00f6nderilmesi, geri d\u00f6n\u00fc\u015f takibi vs) , yeni m\u00fc\u015fterilere ula\u015fma ve m\u00fc\u015fteri memnuniyetini artt\u0131rmada, sat\u0131\u015flar\u0131n artt\u0131r\u0131lmas\u0131nda e-posta pazarlaman\u0131n kullan\u0131lmas\u0131 ve izinli pazarlama metotlar\u0131 anlat\u0131lacakt\u0131r.<\/p>\n

            \n
            1. Sosyal Medya Pazarlama<\/li>\n<\/ol>\n

               Sosyal medyan\u0131n toplumun her kesiminde yayg\u0131n kullan\u0131lmas\u0131yla \u201csosyal\u00a0 \u00a0ticaret\u201d d\u00f6nemi ba\u015flam\u0131\u015ft\u0131r. M\u00fc\u015fteriler, sosyal medyada marka hakk\u0131nda\u00a0 \u00a0konu\u015fuyorlar ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 sergiliyorlar. Bu b\u00f6l\u00fcmde sosyal\u00a0 medya kanallar\u0131n\u0131n (Facebook, Twitter, Linkedin, Instagram, YouTube ve \u00a0Google +, bloglar ) dinamikleri anlat\u0131larak, dijital \u00a0pazarlamada bu kanallar\u0131\u00a0 nas\u0131l kullanaca\u011f\u0131m\u0131z ulusal ve uluslar aras\u0131 \u00f6rneklerle anlat\u0131lacakt\u0131r.<\/p>\n

               \n
               1. Analitik<\/li>\n<\/ol>\n

                  Analitik sayesinde i\u015finizi online ortamda izleyebilir, \u00f6l\u00e7ebilir ve \u00a0raporlayabilirsiniz. Bu B\u00f6l\u00fcmde online ortamda izleme ara\u00e7lar\u0131n\u0131 nas\u0131l kullanaca\u011f\u0131m\u0131z \u00f6rneklerle anlat\u0131lacakt\u0131r.<\/p>\n

                  \n
                  1. Strateji ve Planlama<\/li>\n<\/ol>\n

                     Dijital pazarlama faaliyetlerinin stratejisi ve planlamas\u0131n\u0131n anlat\u0131laca\u011f\u0131 b\u00f6l\u00fcmde \u015fu konular \u00fczerinde durulacakt\u0131r; Planlaman\u0131n kapsam\u0131 ve ana stratejiler, planlama, durum analizi, hedef kitle, ama\u00e7lar\u0131n belirlenmesi, aksiyon plan\u0131, b\u00fct\u00e7eyi haz\u0131rlama, \u00f6l\u00e7\u00fcmleme,\u00a0 iyile\u015ftirme ve entegre pazarlama plan\u0131 \u00f6rnekleri<\/p>\n

                     8. T\u00fcrkiye\u2019den Ba\u015far\u0131l\u0131 ve Ba\u015far\u0131s\u0131z \u00d6rnekler.<\/p>\n

                     K\u0130MLER KATILMALI<\/b><\/p>\n

                     \n
                     • Pazarlama ve Sat\u0131\u015f Profesyonelleri (Y\u00f6neticiler, Uzmanlar, Uzman Yard\u0131mc\u0131lar\u0131)<\/li>\n
                     • \u00dcr\u00fcn ve Hizmet Geli\u015ftiricileri, Sosyal Medya Konusunda \u00c7al\u0131\u015fanlar, Kurumsal \u0130leti\u015fim ve Halkla \u0130li\u015fkileri \u00c7al\u0131\u015fanlar\u0131<\/li>\n
                     • Kendi \u0130\u015finin Patronu ve Kendi \u0130\u015fini Kurmak \u0130steyenler<\/li>\n<\/ul>\n

                       Kat\u0131l\u0131m ile ilgili bilgiler<\/b><\/p>\n

                       G\u00fcnl\u00fck Kat\u0131l\u0131m Fiyat\u0131 :\u00a0<\/b>300 TL\u00a0 (KDV dahil) , \u00fccrete e\u011fitim dok\u00fcmanlar\u0131 ve kat\u0131l\u0131m belgesi, \u00f6\u011fle yeme\u011fi ve ikramlar dahildir. Nisan ay\u0131 kat\u0131l\u0131m bedeli 275 (<\/b>KDV Dahil)\u00a0 TL<\/p>\n

                       Grup indirimi:\u00a0<\/b>3-6 ki\u015filik gruplara %5, 6\u2019dan fazla ki\u015filik gruplara %8 indirim uygulan\u0131r.<\/p>\n

                       TBD \u00fcyelerine ve \u0130zmir Ticaret Odas\u0131 \u00fcyelerine %15 indirim uygulanmaktad\u0131r.<\/p>\n

                       Kay\u0131t :<\/b>\u00a0Kat\u0131l\u0131m kay\u0131t i\u00e7in, e\u011fitimden en az 2 g\u00fcn \u00f6ncesi\u00a0 ak\u015fam\u0131na kadar LCV verilmesi ve belirtilecek hesaba \u00f6demenin yap\u0131larak, dekontunun payla\u015f\u0131lmas\u0131 gerekmektedir.<\/p>\n

                       \u0130stanbul Academy etkinlik mekan\u0131n\u0131 veya e\u011fitmen(ler)i de\u011fi\u015ftirme, program\u0131 iptal etme veya erteleme hakk\u0131n\u0131 sakl\u0131 tutmaktad\u0131r. \u0130ptal durumunda \u00f6denmi\u015f \u00fccretler bir (1) hafta i\u00e7inde iade edilecektir.<\/p>\n

                       E\u011fitim Yeri :<\/b> Etik Kariyer Akademisi, 1379 Sokak No:57\/B Kat:2 Efes \u0130\u015fhan\u0131 Alsancak \/ \u0130zmir
                       \n(Hilton Oteli Yan Soka\u011f\u0131, Sevgi Yolu \u00dczeri, Karaca Sinemas\u0131 Biti\u015fi\u011fi)<\/p>\n","protected":false},"excerpt":{"rendered":"

                       SOSYAL MEDYA VE D\u0130J\u0130TAL PAZARLAMA \u201c\u00d6\u011frenilmi\u015f Dersler\u201d 9 May\u0131s 9.30-17.00 \u00a0AMA\u00c7 Ticaretin, %99\u2019u 2020 y\u0131l\u0131nda\u00a0E-Ticarete ta\u015f\u0131nacak.\u00a0 Facebook\u2019un 1 Milyar kullan\u0131c\u0131y\u0131 a\u015fmas\u0131yla \u201cSosyal Ticaret D\u00f6nemi\u201d ba\u015flad\u0131 Ticari firmalar, interneti i\u015fe katt\u0131klar\u0131 oranda pazarda olacaklard\u0131r. Aksi halde ya\u015famalar\u0131 \u00e7ok g\u00fc\u00e7 olacakt\u0131r. Bu zirveyi f\u0131rsat bilerek bir noktadan ba\u015flay\u0131n\u0131z. \u00a0 E\u011fitimde\u00a0 pazarlaman\u0131z\u0131 internet ve sosyal medyay\u0131 kullanarak nas\u0131l […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-687","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/687"}],"collection":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/comments?post=687"}],"version-history":[{"count":4,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/687\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/687\/revisions\/693"}],"wp:attachment":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/media?parent=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}