[et_pb_section fullwidth=”on” specialty=”off” background_color=”#1e73be” inner_shadow=”off” parallax=”off” parallax_method=”css”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”Dijital Pazarlama Ara\u00e7lar\u0131 ve Taktikleri ” subhead=”\u201cYeni m\u00fc\u015fteriler kazanma ve yeni pazarlara a\u00e7\u0131lman\u0131n en \u00f6nemli arac\u0131\u201d \u201c\u0130\u015fe ya interneti katacaks\u0131n ya da i\u015fi b\u0131rakacaks\u0131n!\u201d” background_layout=”dark” text_orientation=”left” \/][\/et_pb_section][et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]<\/p>\n

 <\/p>\n

Dijital Pazarlama Ara\u00e7lar\u0131 ve Taktikleri <\/strong><\/p>\n

\u201cYeni m\u00fc\u015fteriler kazanma ve yeni pazarlara a\u00e7\u0131lman\u0131n en \u00f6nemli arac\u0131\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u201c\u0130\u015fe ya interneti katacaks\u0131n ya da i\u015fi b\u0131rakacaks\u0131n!\u201d<\/strong><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Levent Karada\u011f, Bili\u015fim ve Dijital Stratejiler Uzman\u0131 \u2013 \u0130stanbul Academy<\/strong><\/p>\n

\u00c7ORLU Ticaret ve Sanayi Odas\u0131, T\u00fcrkiye\u2019nin en \u00f6nemli sanayi b\u00f6lgelerindendir. Sanayi 4.0, dijital pazarlama, makinelerin interneti, mobil pazarlama; d\u00fcnyada oldu\u011fu gibi \u00fclkemizinde ana g\u00fcndemlerinin ba\u015f\u0131nda geliyor. T\u00fcrkiye\u2019de internet kullan\u0131c\u0131lar\u0131 say\u0131s\u0131, 50 milyona yakla\u015f\u0131yor. Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131 say\u0131s\u0131, 42 milyonu a\u015ft\u0131. \u0130ntrnet kullan\u0131c\u0131lar\u0131n\u0131n %97\u2019si \u00fcr\u00fcn ve hizmet almadan \u00f6nce internetten ara\u015ft\u0131rma yap\u0131yorlar. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %86\u2019\u0131 sosyal a\u011flar\u0131 kullan\u0131yorlar.<\/p>\n

Yukar\u0131daki geli\u015fmeler g\u00f6steriyor ki, \u00a0\u00c7orlu\u2019daki firman\u0131n rakibi \u00c7orlu\u2019da de\u011fil, \u00c7in\u2019dedir, Banglade\u015f\u2019te veya Almanya\u2019dad\u0131r. Ayn\u0131 \u015fekilde oradaki firmalar\u0131n rakibi de \u00c7orlu\u2019daki firma olabilir. K\u00fcresel rekabette avantaj elde etmenin en \u00f6nemli yolu \u201ci\u015fe interneti katmakt\u0131r.<\/p>\n

Seminerin amac\u0131:<\/strong> \u00a0Daralan pazarda, dijital azarlama (\u0130nternetten pazarlama) ara\u00e7 ve y\u00f6ntemlerini kullanarak mevcut m\u00fc\u015fterilerin sadakatini artt\u0131rma, yeni m\u00fc\u015fteriler bulma ve yeni pazarlara a\u00e7\u0131lman\u0131n yollar\u0131 hakk\u0131nda ipu\u00e7lar\u0131 vermektir.\u00a0 Ayr\u0131ca pazarlama ve sat\u0131\u015f maliyetlerini az indirirerek, pazarlama ve sat\u0131\u015f performans\u0131n\u0131 artt\u0131rmakt\u0131r.<\/p>\n

Seminerin \u0130\u00e7eri\u011fi <\/strong><\/p>\n

\n
1. Pazarlama odakl\u0131 websitesi nas\u0131l olmal\u0131d\u0131r? <\/strong><\/li>\n
2. Dijital pazarlama strateji ve taktikleri <\/strong><\/li>\n<\/ol>\n
   \n
   • Dijital pazarlama ve dijital \u0130leti\u015fime bak\u0131\u015f<\/li>\n
   • Online pazarlama, Sosyal Medya Pazarlama, \u0130\u00e7erik Pazarlamas\u0131 vb. y\u00f6ntemlerine genel bak\u0131\u015f.<\/li>\n
   • Online ortamlarda nas\u0131l m\u00fc\u015fteri bulunur?<\/li>\n<\/ul>\n
     \n
     1. Websiteniz Google Uyumlu mu? Hizmetleriniz Google\u2019da \u00f6n s\u0131ralarda nas\u0131l \u00e7\u0131kar? (SEO, SEM) <\/strong><\/li>\n
     2. Daha az reklam b\u00fct\u00e7esiyle daha \u00e7ok m\u00fc\u015fteri aday\u0131na ula\u015fman\u0131n yollar\u0131 <\/strong><\/li>\n
     3. Websiteniz mobile uygun de\u011filse kapat\u0131n daha iyi. Mobile web sitesi nas\u0131l uyarlan\u0131r? Mobil uygulamalar\u0131 i\u015f ve pazarlama s\u00fcre\u00e7lerime nas\u0131l dahil ederim?<\/strong><\/li>\n
     4. Online ortamlar\u0131n yanl\u0131\u015f kullan\u0131lmaz\u0131 neden m\u00fc\u015fteri kayb\u0131na yol a\u00e7\u0131yor? <\/strong><\/li>\n
     5. Online pazarlama performans\u0131n\u0131z\u0131 nas\u0131l \u00f6l\u00e7ebilirsiniz?<\/li>\n
     6. Size yol g\u00f6sterecek T\u00fcrkiye\u2019den ba\u015far\u0131l\u0131 \u00f6rnekler<\/li>\n<\/ol>\n

        \u00a0<\/strong><\/p>\n

        Kimler Kat\u0131lmal\u0131:<\/strong> Pazarlama, sat\u0131\u015f, halkla ili\u015fikiler, insan kaynaklar\u0131, bili\u015fim profesyonelleri, giri\u015fimciler, k\u00fc\u00e7\u00fck ve orta boy i\u015fletme sahipleri.<\/p>\n

        
        \n<\/strong><\/p>\n

        \u00a0<\/strong><\/p>\n

        \u00a0<\/strong><\/p>\n

        Levent Karada\u011f \u00d6zge\u00e7mi\u015fi<\/strong><\/p>\n

        Ankara \u00dcniversitesi Fen Fak\u00fcltesi Astronomi ve Uzay Bilimleri B\u00f6l\u00fcm\u00fc\u2019nden 1988\u2019de mezun oldu. 1986 -1990 aras\u0131nda\u00a0 ba\u015fta Ankara \u00dcniversitesi Fen Fak\u00fcltesi ba\u015fta olmak \u00fczere bir\u00e7ok \u00f6zel e\u011fitim kurumunda \u2018bilgisayar programlama\u2019 dersleri verdi. T\u00fcrkiye\u2019nin \u00f6nde gelen firmalar\u0131nda Sistem Analisti, Tak\u0131m Lideri, Proje Y\u00f6neticisi, Bilgi Sistemleri Y\u00f6neticisi, \u0130\u015f Geli\u015ftirme ve Pazarlama Y\u00f6neticili\u011fi, Genel M\u00fcd\u00fcrl\u00fck g\u00f6revlerinde bulundu.<\/p>\n

        Karada\u011f, \u00e7ok say\u0131da e\u011fitim i\u00e7eren AB ve Kalk\u0131nma Ajans\u0131 projesi tasarlam\u0131\u015f ve y\u00fcr\u00fctm\u00fc\u015ft\u00fcr. 2000 y\u0131l\u0131ndan beri T\u00fcrkiye Bili\u015fim Derne\u011fi \u0130stanbul \u015eubesi y\u00f6netimde yer alarak, KOB\u0130 Bili\u015fim, Dijital Ya\u015fam, Sosyal Medya, Ak\u0131ll\u0131 \u015eehirler, Uzaktan E\u011fitim, Proje Y\u00f6netimi gibi \u00e7ok say\u0131da ulusal ve uluslar aras\u0131 sempozyum ve kongre organizasyonu ger\u00e7ekle\u015ftirmi\u015ftir. Bu organizasyonlarda 300\u2019den fazla yabanc\u0131 konu\u015fmac\u0131 yer alm\u0131\u015ft\u0131r.\u00a0 Karada\u011f, Kadir Has \u00dcniversitesi ve Y\u0131ld\u0131z Teknik \u00dcniversitesinde yar\u0131 zamanl\u0131 \u00d6\u011fretim G\u00f6revlili\u011fi yapm\u0131\u015ft\u0131r. \u00c7ok say\u0131da TV Programlar\u0131nda yer ald\u0131\u011f\u0131 gibi 4 y\u0131ld\u0131r \u00e7e\u015fitli gazetelerde yazarl\u0131k yapmaktad\u0131r. Yay\u0131nlanm\u0131\u015f kitaplar\u0131; Uygulamal\u0131 BASIC Programlama Dili (1990, 60 bin bask\u0131), Ev Kad\u0131nlar\u0131n\u0131n \u0130nternet El Kitab\u0131 (10 bin bask\u0131), \u0130nternet Pazarlama ve Ba\u015far\u0131 \u00d6yk\u00fcleri (2009, 2000 Bask\u0131), Ailenin \u0130nternet Klavuzu (2011, 150 bin bask\u0131), E-Ticaret ve \u0130nternet Giri\u015fimcili\u011fi At\u00f6lyesi (2011, 2012, 7.000 Bask\u0131). Ak\u0131l\u0131 \u015eehirler Akademik Bildiriler Kitab\u0131 edit\u00f6rl\u00fc\u011f\u00fc (2012 y\u0131l\u0131)<\/p>\n

        D\u00f6rt y\u0131l TBD (T\u00fcrkiye Bili\u015fim Derne\u011fi) \u0130stanbul \u015eube YK ba\u015fkanl\u0131\u011f\u0131 yapan Karada\u011f halen TBD Genel Merkez Y\u00f6netim Kurulu \u00dcyesidir.\u00a0 Karada\u011f, halen \u00e7e\u015fitli e\u011fitim kurumlar\u0131nda proje y\u00f6netimi, dijital pazarlama, sosyal medya, online itibar y\u00f6netimi, yaz\u0131l\u0131m projeleri y\u00f6netimi, tak\u0131m y\u00f6netimi e\u011fitimleri vermektedir. BLM Bili\u015fim Teknolojileri, Bili\u015fim At\u00f6lyeleri, \u0130stanbul Academy, e-Teknoloji kurumlar\u0131nda proje kooordinat\u00f6r\u00fc g\u00f6revlerinde bulunmaktad\u0131r.<\/p>\n

        e-Teknoloji firmas\u0131 olarak T\u00fcrkiye\u2019nin ilk 100\u2019deki firmalardan markalara ve k\u00fc\u00e7\u00fck \u2013orta \u00f6l\u00e7ekli \u00e7ok say\u0131da firmaya dijital pazarlama hizmetleri vermekteyiz.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

        \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>   Dijital Pazarlama Ara\u00e7lar\u0131 ve Taktikleri \u201cYeni m\u00fc\u015fteriler kazanma ve yeni pazarlara a\u00e7\u0131lman\u0131n en \u00f6nemli arac\u0131\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u201c\u0130\u015fe ya interneti katacaks\u0131n ya da i\u015fi b\u0131rakacaks\u0131n!\u201d \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Levent Karada\u011f, Bili\u015fim ve Dijital Stratejiler Uzman\u0131 \u2013 \u0130stanbul Academy \u00c7ORLU Ticaret ve Sanayi Odas\u0131, T\u00fcrkiye\u2019nin en \u00f6nemli sanayi b\u00f6lgelerindendir. Sanayi 4.0, dijital pazarlama, makinelerin interneti, mobil pazarlama; d\u00fcnyada […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-712","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/712"}],"collection":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":2,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/712\/revisions"}],"predecessor-version":[{"id":714,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/712\/revisions\/714"}],"wp:attachment":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/media?parent=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}