[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”B\u00f6l\u00fcm” _builder_version=”3.0.47″][et_pb_fullwidth_image src=”https:\/\/istanbulacademy.com\/wp-content\/uploads\/2016\/07\/future-of-digital-marketing-illustration-Feature_1290x688_KL-1.jpg” admin_label=”Tam Geni\u015f Resim” _builder_version=”3.0.47″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left”] [\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Metin” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

D\u0130J\u0130TAL PAZARLAMA E\u011e\u0130T\u0130M\u0130<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”B\u00f6l\u00fcm” _builder_version=”3.0.47″][et_pb_row admin_label=”Sat\u0131r” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_tabs admin_label=”Tabs” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_tab title=”Amac\u0131” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Ticaretin, %99\u2019u 2020 y\u0131l\u0131nda\u00a0E-Ticarete ta\u015f\u0131nacak.\u00a0 Facebook\u2019un 1 Milyar kullan\u0131c\u0131y\u0131 a\u015fmas\u0131yla \u201cSosyal Ticaret D\u00f6nemi\u201d ba\u015flad\u0131 Ticari firmalar, interneti i\u015fe katt\u0131klar\u0131 oranda pazarda olacaklard\u0131r. Aksi halde ya\u015famalar\u0131 \u00e7ok g\u00fc\u00e7 olacakt\u0131r. Bu zirveyi f\u0131rsat bilerek bir noktadan ba\u015flay\u0131n\u0131z. \u00a0 E\u011fitimde\u00a0 pazarlaman\u0131z\u0131 internet ve sosyal medyay\u0131 kullanarak nas\u0131l de\u011fi\u015ftirece\u011finizin yollar\u0131n\u0131 g\u00f6sterilecektir. \u0130\u015finizde Facebook\u2019u, Twitter\u2019i, Linkedin\u2019i, Google, Youtube nas\u0131l kullanaca\u011f\u0131n\u0131za dair strateji, plan, taktik ve \u00f6rnek uygulamalar g\u00f6sterilecektir.
\n[\/et_pb_tab][et_pb_tab title=”Kazan\u0131mlar” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][\/et_pb_tab][et_pb_tab title=”Kimler Kat\u0131lmal\u0131” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n

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• \u00a0Pazarlama ve Sat\u0131\u015f Profesyonelleri (Y\u00f6neticiler, Uzmanlar, Uzman Yard\u0131mc\u0131lar\u0131)<\/li>\n
• \u00dcr\u00fcn ve Hizmet Geli\u015ftiricileri, Sosyal Medya Konusunda \u00c7al\u0131\u015fanlar, Kurumsal \u0130leti\u015fim ve Halkla \u0130li\u015fkileri \u00c7al\u0131\u015fanlar\u0131<\/li>\n
• Kendi \u0130\u015finin Patronu ve Kendi \u0130\u015fini Kurmak \u0130steyenler<\/li>\n<\/ul>\n

  [\/et_pb_tab][et_pb_tab title=”\u0130\u00e7erik” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]1.Dijital Pazarlamaya Giri\u015f<\/strong><\/p>\n

  Dijital pazarlama; web pazarlama, online pazarlama, internet pazarlama olarak da adland\u0131r\u0131l\u0131r. Dijital pazarlama, kurumlar\u0131n pazarlama aktivitelerinin temelini olu\u015fturan stratejik bir s\u00fcre\u00e7tir.\u00a0 Bu b\u00f6l\u00fcmdeki konular; geleneksel pazarlama ve dijital pazarlama<\/p>\n

  Dijital pazarlaman\u0131n kavramlar\u0131, \u00f6zellikleri, etkileri ve f\u0131rsatlar\u0131, dijital d\u00fcnyada \u00a0fark yaratmak<\/p>\n

  2.Arama Motoru Pazarlama<\/strong><\/p>\n

  T\u00fcketiciler, rakipler, i\u015f ortaklar\u0131 herkes internet ortam\u0131nda yer al\u0131yor. Dijital pazarlaman\u0131n en \u00f6nemli ad\u0131m\u0131 internette g\u00f6r\u00fcn\u00fcr olmakt\u0131r. G\u00f6r\u00fcn\u00fcr olman\u0131n yolu da web sitelerinin arama motorlar\u0131na (google vs) uygun bir \u015fekilde tasarlanmas\u0131 ve i\u00e7eriklerin olu\u015fturulmas\u0131d\u0131r. Bu b\u00f6l\u00fcmde dijital pazarlama a\u00e7\u0131s\u0131ndan arama motoru optimizasyon stratejileri ve uygulama \u00f6rnekleri anlat\u0131lacakt\u0131r.<\/p>\n

  3.Online Reklamc\u0131l\u0131k<\/strong><\/p>\n

  Online reklam pazarlaman\u0131n ka\u00e7\u0131n\u0131lmaz y\u00f6ntemlerindendir. Bu b\u00f6l\u00fcmde \u00fcr\u00fcn ve\u00a0 hizmetlerinizi hedef kitlenize ula\u015ft\u0131rman\u0131z i\u00e7in etkin ve en ekonomik y\u00f6ntemler anlat\u0131lacakt\u0131r.<\/p>\n

  4.Eposta Pazarlama<\/strong><\/p>\n

  Do\u011fru kurgulanan e-posta pazarlama, dijital pazarlaman\u0131n en \u00f6nemli silahlar\u0131ndand\u0131r. Bu b\u00f6l\u00fcmde e-posta kampanyas\u0131 nas\u0131l olu\u015fturulaca\u011f\u0131 (tasar\u0131m\u0131, i\u00e7eri\u011fi, g\u00f6nderilmesi, geri d\u00f6n\u00fc\u015f takibi vs) , yeni m\u00fc\u015fterilere ula\u015fma ve m\u00fc\u015fteri memnuniyetini artt\u0131rmada, sat\u0131\u015flar\u0131n artt\u0131r\u0131lmas\u0131nda e-posta pazarlaman\u0131n kullan\u0131lmas\u0131 ve izinli pazarlama metotlar\u0131 anlat\u0131lacakt\u0131r.<\/p>\n

  5.Sosyal Medya Pazarlama<\/strong><\/p>\n

  Sosyal medyan\u0131n toplumun her kesiminde yayg\u0131n kullan\u0131lmas\u0131yla \u201csosyal\u00a0 ticaret\u201d d\u00f6nemi ba\u015flam\u0131\u015ft\u0131r. \u00a0\u00a0\u00a0M\u00fc\u015fteriler,\u00a0 sosyal medyada marka hakk\u0131nda\u00a0 konu\u015fuyorlar ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 sergiliyorlar. Bu b\u00f6l\u00fcmde sosyal \u00a0\u00a0\u00a0medya kanallar\u0131n\u0131n (Facebook, Twitter, Linkedin, Instagram, YouTube ve \u00a0\u00a0Google +, bloglar ) dinamikleri anlat\u0131larak, dijital pazarlamada bu kanallar\u0131 \u00a0nas\u0131l kullanaca\u011f\u0131m\u0131z ulusal ve uluslar aras\u0131 \u00f6rneklerle anlat\u0131lacakt\u0131r.<\/p>\n

  6.Analitik<\/strong><\/p>\n

  Analitik sayesinde i\u015finizi online ortamda izleyebilir, \u00f6l\u00e7ebilir ve \u00a0\u00a0raporlayabilirsiniz. Bu b\u00f6l\u00fcmde online ortamda izleme ara\u00e7lar\u0131n\u0131 nas\u0131l \u00a0kullanaca\u011f\u0131m\u0131z \u00f6rneklerle anlat\u0131lacakt\u0131r.<\/p>\n

  7.Strateji ve Planlama<\/strong><\/p>\n

  Dijital pazarlama faaliyetlerinin stratejisi ve planlamas\u0131n\u0131n anlat\u0131laca\u011f\u0131 b\u00f6l\u00fcmde \u015fu konular \u00fczerinde durulacakt\u0131r; Planlaman\u0131n kapsam\u0131 ve ana stratejiler, planlama, durum analizi, hedef kitle, ama\u00e7lar\u0131n belirlenmesi, aksiyon plan\u0131, b\u00fct\u00e7eyi haz\u0131rlama, \u00f6l\u00e7\u00fcmleme,\u00a0 iyile\u015ftirme ve entegre pazarlama plan\u0131 \u00f6rnekleri .
  \n[\/et_pb_tab][et_pb_tab title=”E\u011fitimci (ler)” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/istanbulacademy.com\/wp-content\/uploads\/2016\/09\/istacademy.png” admin_label=”G\u00f6r\u00fcnt\u00fc” _builder_version=”3.0.47″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.2″ box_shadow_style=”preset2″][et_pb_row custom_padding=”27px|0px|0|0px|false|false” _builder_version=”3.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.2″ inline_fonts=”Advent Pro”]<\/p>\n

  \u0130lginizi \u00c7ekebilecek Di\u011fer E\u011fitimler<\/span><\/h3>\n

  [\/et_pb_text][et_pb_text _builder_version=”3.2″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

  Yaz\u0131l\u0131m Geli\u015ftirme ve S\u00fcre\u00e7 Y\u00f6netimi Dan\u0131\u015fmanl\u0131\u011f\u0131<\/u><\/a><\/td>\n	Stratejik Bili\u015fim Dan\u0131\u015fmanl\u0131\u011f\u0131<\/u><\/a><\/td>\n<\/tr>\n
  Ki\u015fisel Verilerin Korunmas\u0131 Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> <\/u><\/td>\n	Ba\u015far\u0131l\u0131 Yaz\u0131l\u0131m i\u00e7in Kullan\u0131c\u0131 Deneyimi (UX) Tasar\u0131m\u0131na Giri\u015f<\/a> <\/u><\/td>\n<\/tr>\n
  \u0130\u015fletmeler i\u00e7in Blockchain’e Giri\u015f<\/u><\/a><\/td>\n	BT Proje Y\u00f6neticileri i\u00e7in M\u00fczakere Becerileri<\/a> <\/u><\/td>\n<\/tr>\n
  Pentest (S\u0131zma Testi) Temel E\u011fitimi<\/u><\/a><\/td>\n	\u0130\u015f Hayat\u0131nda Sosyal Medya Kullan\u0131m\u0131<\/u><\/a><\/td>\n<\/tr>\n
  Dijital D\u00f6n\u00fc\u015f\u00fcm ve End\u00fcstri 4.0<\/u><\/a><\/td>\n	BT Uzmanlar\u0131 i\u00e7in Aktif Liderlik<\/u><\/a><\/td>\n<\/tr>\n
  Dijital Sat\u0131\u015f Teknikleri<\/a> <\/u><\/td>\n	Diijital Y\u00f6neticilik, Liderlik<\/a> <\/u><\/td>\n<\/tr>\n
  BGYS Fark\u0131ndal\u0131k E\u011fitimi<\/a> <\/u><\/td>\n	Kalite \u0130\u00e7 Denetimci E\u011fitimi<\/a> <\/u><\/td>\n<\/tr>\n
  Bili\u015fimci Olmayanlar i\u00e7in Bili\u015fim E\u011fitimi<\/a> <\/u><\/td>\n	Bili\u015fim S\u00f6zle\u015fmeleri Y\u00f6netimi<\/a> <\/u><\/td>\n<\/tr>\n
  G\u00fcvenli Yaz\u0131l\u0131m Geli\u015ftirme<\/u><\/a><\/td>\n	Yaz\u0131l\u0131m Projeleri Y\u00f6netimi<\/u><\/a><\/td>\n<\/tr>\n
  Bili\u015fimde Proje Y\u00f6netimi ve Motivasyon<\/u><\/a><\/td>\n	Yaz\u0131l\u0131mda \u0130\u015f Analizi ve Modelleme<\/u><\/a><\/td>\n<\/tr>\n
  <\/td>\n	ROBOTIK PROGRAMLAMA<\/u>\u00a0<\/a><\/td>\n<\/tr>\n
  <\/td>\n	<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" D\u0130J\u0130TAL PAZARLAMA E\u011e\u0130T\u0130M\u0130 Ticaretin, %99\u2019u 2020 y\u0131l\u0131nda\u00a0E-Ticarete ta\u015f\u0131nacak.\u00a0 Facebook\u2019un 1 Milyar kullan\u0131c\u0131y\u0131 a\u015fmas\u0131yla \u201cSosyal Ticaret D\u00f6nemi\u201d ba\u015flad\u0131 Ticari firmalar, interneti i\u015fe katt\u0131klar\u0131 oranda pazarda olacaklard\u0131r. Aksi halde ya\u015famalar\u0131 \u00e7ok g\u00fc\u00e7 olacakt\u0131r. Bu zirveyi f\u0131rsat bilerek bir noktadan ba\u015flay\u0131n\u0131z. \u00a0 E\u011fitimde\u00a0 pazarlaman\u0131z\u0131 internet ve sosyal medyay\u0131 kullanarak nas\u0131l de\u011fi\u015ftirece\u011finizin yollar\u0131n\u0131 g\u00f6sterilecektir. \u0130\u015finizde Facebook\u2019u, Twitter\u2019i, Linkedin\u2019i, Google, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-828","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/828"}],"collection":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":18,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/828\/revisions"}],"predecessor-version":[{"id":2500,"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/pages\/828\/revisions\/2500"}],"wp:attachment":[{"href":"https:\/\/istanbulacademy.com\/wp-json\/wp\/v2\/media?parent=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}